How to Reduce Bounce Rate on Website: 8 Steps to Follow

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bounce rate

Does a bounce rate affect my website SERP?

if your website have high bounce rate, then the conversion will be low.

Today we are going to how to reduce bounce rate? Also, we gonna see step by step guide to reduce bounce rate?

what is bounce rate:

It is the percentage of people who bounce from a specific page without doing any activities like filling content form, watching vidoes etc

Why people bounce from specific page:

  • when people find thin content on website
  • when website have ugly design 
  • when user dont get solution 

now lets tooks at following page

Thin Content

This page has very thin content and ugly design, no one wants to read this content. so user will bounce back from this page


How to Reduce Bounce Rate on Website

STEP 1: Add videos is your content


when we add videos user will engage with the videos. so user can easily understand the content.
when user watchs the videos, time on site increases.

when time on site increases, that the best sign that people love your content

STEP 2 : Use you and I in your content:



when we use you and I in our content, it means we write for user not for robots. 

It feels like a conversation between you and users.

STEP 3: Start your content with solution:

when a user search on google, they want to find solution.
like,
how to lose weight
how to create website.

if you mention the solution in 100 words, user will read rest of the articles.

Now look at this example. I search on google , how to lose weight and this site start with solution in few 100 words.


so I find that this article is usefull for me. so always start your content with solution 

STEP 4: Make your site mobile friendly:






if you write a content , still your website has high bounce rate.
then check is your content looks goods in every device

use https://websiteresponsivetest.com/ 

this site will show you how your content looks likes in every mobile devices.
is its not looks goods. then you have to make your site mobile friendly

STEP 5: Increase Page Speed:


Every one hates slow loading websites. user bounce back to google search result, if they find slow loading website.

to increase website speed, use page speed insights

it will show what holding us back for faster loading pages.


best way to increase page speed is

  • compress the image
  • dont use too many html code or css

STEP 6: Use images in content:



Text , text and only text.

if user find only text in your content, then they will get board. and hit back button.

Use image, screen shot, infographics in your content.

it help user to consume information more easily

STEP 7:Use internal Link:



Look at the above example. how they implemented internal link

when we put internal link, we provides valuves to the users. we gives more imformation about specific topic

suppose user search "how to lose weight", they might want to know about "best food to eat".

if we interlink this information. then user will love our content

STEP 8: Use short Paragraph:



no one want to read huge paragraph. if you write short paragraph , people can easliy grab the content.

use short paragraph.

now your turn , which steps you are goona implement on website? comment below.

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