How do I choose the right keywords for your blog? 

There are so many SEO tools to find the right keyword. But how to choose the right keywords for your blog,

In this post, I am going to show you how to choose the right keywords for your blog?

You have to consider the following things while choosing a keyword

• Think about search intent.
• Plan Your customer Journey and their pain point
• Analyze the Level of Competition, 
• Target long-tail keywords
• Find Trending Keywords
• Content Format

for example, someone search on google for "keyword research". in this case user want a keyword research guide, not products and services that we are proving.

1. Think about search intent.

Suppose someone searches on google "how to lose weight"

in this case, the user wants actionable tips on how to lose weight" not product and services.

so think about what user want

E.g search on google "buy shoes", then Google will give you e-commerce pages, not a blog post

2. Plan Your customer Journey and their pain point

What is a customer journey

Suppose when someone searches for "how to lose weight at home"

then users want a solution to their problem. if you want to create a buyer persona then check this post on Hubspot

Try to search questions that people ask on google. Know their pain point.

for example, look at the ahrefs blog on this query "How to Rank Higher on Google"

Just read a few sentences. they highlight user pain points. Try to find keywords that people are asking on Google.

3. Analyze the Level of Competition, 

Before selecting a keyword, check the keyword difficulty on the first page of SERPs

keyword difficulty is a super important part of the keyword research process. keyword difficulty helps you choose the best keywords for SEO.

How to check keyword difficulty 

• first Go to ahrefs keyword difficulty checker 
• then type a keyword and then hit enter

 

4. Target long-tail keyword:

Long-tail keywords are the best keywords to target.  Because when someone searches any long-tail keywords on google, mean they are very close to buying products or services

for example,

When someone searches on Google "best Samsung phone under 20000 with the best camera "

In this case, the user wants to buy a Samsung mobile in the future. But before they want full information about this query.

Buyer or user always search a long-tail keyword on google. But how to find long-tail keywords?

Here are free keyword research tools you can use.

1. Use Google Suggest
2. Use Google’s Related Searches
3. Google keyword planner
4. Browse Q&A Sites (Quora)
5. Browse Wikipedia
6. Use explodingtopics.com site
7. use Ubersuggest
8.  use LSI keywords

5. Content format for your keyword

suppose someone searches on google "best workout at home". In this case user doesn't want only text. They want GIF or videos which explain every workout steps

Checkout this blogs on the best workout at home posted by nerdfitness

They use images, videos etc. Look how it looks like. people love these steps.

Image Source: nerdfitness.com

Use buzzsumo, too find out the top content in your space.

these are the few steps while selecting the right keywords 

Follow all steps, 

Comment below, If I miss anything