What are the Technical SEO Best Practices?

Good products come with good packaging. 

In the same way, good content comes with good technical SEO.

When you write great content, but it takes more time to load. Then the user will bounce back from the site. 

How to do our best in technical SEO.

In this post, I am going to show you best practices for Technical SEO

1. Increase Page Speed

Slow loading page increases Bounce rate and reduces time on site. Increase Page speed using the following steps

• Minify and combine files
• Reduce image size
• Reduce redirects.
• Use a content distribution network.

2. Avoid Index Bloat

Index bloat is when a website has irrelevant or unwanted pages in the search engine index. Avoid irrelevant or duplicate internal pages on your website.

This causes a poor user experience. 

Index bloat decrease crawl budget and Lowers the ranking of web pages

3. Optimize Robots.txt

Allow search engines to crawl your site. sometimes we wrongly disallow our site in robots.txt. 

Make sure you are not blocking content pages and home pages

We have to only disallow login details, admin info.

4. Optimize Your URL Structure

Caution: Don't change the URL structure of your existing webpages 

Because it will hurt your ranking. 

Optimize Your URL Structure, only When you add new content on your site,

Best practices for URLs structure

• Use lowercase characters
• Use – to separate words in the URL
• Make short URL
• Avoid unnecessary number or words
• Use target keywords in the URL

5. Breadcrumb Menus

Breadcrumb is a set of links at the top of the webpage. With the help of breadcrumbs, users can easily navigate through our category page.

Google also crawls these links, and then they index all our pages.

Eg. The Backlinko site use breadcrumbs. It increases user experience.

If you are familiar with breadcrumbs, then w3schools help you with this

6. Avoid orphans page

Suppose you write a post. but no other webpages link to this new page. then this new page is called as orphans page.

Orphans page is like building a house. but the road is not connected to this house. 

Then how a visitor is going to visit our house?

Use a good site structure and an internal link to find this new page.

 7. Canonical URLs

If you have different pages with similar content, Google sees these as a duplicate content.

For example, if you create pages for similar keywords, then google confuse, which page should I rank.

Look at the following URL.

https://example.com/blogs/xyz.html
https://example.com/xyz.html

In this case use canonical URL

8. Use Google Search Console:

Without Google search console we cant do Technical SEO properly.

With the help of GSC, you can find the Following technical errors

• 404 Errors
• Soft 404 errors
• duplicate pages
• Blocked by robots.txt:
• Deindexed Pages and so on.

For GSC training, check the Video

9. Mobile Friendliness

Most of the users are using mobile to browse sites. make sure your site is mobile friendly.

Check your site using the Google Mobile-Friendly test.

Then this tool shows you all errors. Also, Increase the page speed of your site.

10. Implement Structured Data Markup

Use structured data code for your website. It helps you improve your chances in listings in the SERPS either through featured snippets, knowledge graph entries, etc, and increase CTR.

Use Google Structured Data Markup Helper. No coding required. Just highlight your content, then this tool generates code. This code you have to put this code in the head section of your HTML

why is technical SEO important

Technical SEO allows search engines to know about your website. It depends on the performance, Crawlability, and Indexation of your site.

• If your website takes more time to load, then google will not be going to rank your site, even if you have great content. Nowadays, peoples are using 4G and 5G technology. But many regions still have a low internet connection. so we don't have to neglect page speed.
• If your site has internal duplicate content pages, then this factor can negatively affect the crawl budget.