How to Grow Your SEO Traffic by Updating Your Old Content
When if your content is old. what you will find is, your traffic gets decreases over time.
Google always tries to rank updated content or fresh content at the top. Also, users also want fresh content. Like best smartphone in 2021.
In this post, I am going to show you how to grow SEO traffic by updating Old post.
Why Should You update your Old post?
What works best a few years ago, doest mean it works today. Technologies always change.
For example, the Best smartphone 5 years ago is not going to be the best in 2021.
That why, we have to update the old posts.
Note: I am not suggesting writing a whole new content for your outdated post.
you can add a few paragraphs, steps, images or videos, etc
For example, you wrote a post on the Best social media platform
And you mention Orkut, myspace.
yes, no one uses these sites right now.
So delete that specific paragraph or step that not working anymore
Here are the steps to find an old and outdated post.
Use Google search console to find the update Old post
steps 1
- open the google search console
- Then click on the performance tab
Steps 2
- Click on page section
- Click on the Date section
- then click on compare
Steps 3
- After clicking on compare.
- Then go to "compare last 28 days a year over year". This will show you how the traffic is decreasing over time.
- Select the pages that have high traffic last year, but now less traffic.
Select any old pages that losing traffic over time, then click on queries.
Search that queries on google. check top-ranking webpages.
Try to do better than the top-ranking pages.
Best practices while updating old post
1. Do not change the URL structure of your old post
because your old post has so many backlinks and high authority.
if you change the URL structure, then you will lose your backlinks.
so keep URL structure as it is. Don't change it
2. Try to add LSI keywords in your old post
This will help you rank for targeted keywords as well as another keyword. put LSI keywords naturally in your content.
3. Add new videos or images
When you add videos and images to your content, then peoples start engaging with your content.
Due to this, time on site increases, and the bounce rate decreases.
Then Google will say, hey people like this content, why not we rank those pages
Conclusion:
When you update old posts, you are providing value to users. always thinks about the user first, then google.
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